Biography

Out There is Alison Campbell, who balances her outrageous enthusiasm and crazy ideas with solid numbers, results, and experience with what works across all media. A voracious media consumer as well as professional, she is a featured blogger on Digital Pivot, the new media e-zine. Alison uses her media know-how and knowledge of the sales cycle to collaborate with a network of creative and account service professionals as well as businesses to provide the best ROI and proof of ROI to her clients.

A graduate of the School of Journalism and Mass Communication at UNC, Alison has worked in advertising media since interning at The Daily Reflector in Greenville, NC after her freshman year. After graduating and a stint at an agency as their media buyer and traffic manager, Alison returned to the paper as an account executive and was soon promoted to Major Accounts Executive, handling large local and national accounts, including Pitt County Memorial Hospital, Target, Best Buy and local real estate, and earning a few NC Press awards along the way.

Alison moved to Nashville, TN, and accepted a position at The Tennessean in their advertising department. While there, she coordinated a revamped Fall Fashion section and handled the exclusive Belle Meade territory.

The Daily Reflector called and asked her back, so Alison packed up and headed back to her home state, accepting new responsibilities for online sales for Reflector.com. Alison had a real passion for the possibilities for online advertising, and that helped her when she transitioned back into the agency world as a media buyer, manager and eventually director.

Alison has planned and placed media all over the world, as well as nationally and locally, for a variety of businesses. She has a special interest in social media and the interaction of the placement and the creative in advertising campaigns.

Alison also enjoys writing, and in addition to her blogging duties, has published articles in several local publications and wrote a monthly advice column prior to moving to the Raleigh area.

Philosophy

No, Out There doesn’t have a ‘standard’ media plan for sale. Like snowflakes, no two media plans can be alike, because no two businesses are alike. A good media plan takes into account your goals, needs, wants and current situation and rises to meet your goals as those change. A great media plan doesn’t just put your ahead of your competitors in their space, it keeps you ahead of the whole game.

We aim to create real return with your media spend. We understand that every dollar needs to count for every business—no one, whether in good or bad times—has money to burn on advertising. We see the larger picture and make sure that your media fits in and enhances your business cycle. That includes working with the creative to ensure that every message and every dollar is targeted and working hard for you.

Yes, sometimes this includes some ideas that your competitors haven’t thought of yet. But every single plan is built on a foundation of knowledge of what works. Out There is especially focused on the online portion of any media spend, because we see the potential in reaching many different markets cost-effectively and being able to see very specific information on what’s working so that we can create a virtually waste-free spend.

We want to be easy to work with, fun to work with, take a load off your mind and create a good trust, whether it’s with your business or your agency. When you strip away everything else, it’s about relationships, and we treasure the good relationships we have with many media partners. Those are what allow Out There to provide positively outrageous service to our clients, and allow us to see our clients succeed.