Out There media services and consulting

Out There services:

All clients have different needs, and Out There offers a range of services to suit, starting at basic media consultation and up to custom schedules that include all the services below, plus ongoing management and social media management.

The basic range of media services offered is:

1. Media consultation
2. Media research
3. Media plan/planning
4. Meeting availability with client and vendors
5. Negotiation of schedules
6. Media coordination/management/placement
7. Monitoring of campaigns (includes optimization)
8. Campaign reporting

All of the above services can be quoted individually as needed.

FLAT FEE SERVICES:

Small Business Social Startup Package--Besides offering a range of custom advertising media packages detailed below (which vary according to your budget), Out There also offers a social media package at a flat rate. This package is designed for small businesses or even freelancers to get set up and started the right way on social media outlets like Facebook and Twitter in order to reach out to potential business without an advertising budget. The flat fee of $500 includes profile setup on all needed social media sites (included, but not limited to, Facebook, MySpace, Twitter, LinkedIn, Flickr, YouTube) and education on how to effectively update and network with these sites to promote your business or brand.

FREE MEDIA SERVICES OFFERED:

Media Plan Evaluation—written evaluation of current media plans. No fee. Written evaluation of current or past media plan. Will include information on possible overspends or where the plan could be optimized for better ROI. Will also include general recommendations for improving placements and rates or trying different media for best results.

CUSTOM PACKAGES OFFERED:

Media Management Schedules A-D--Since each media project agreement will be created as customized agreement according to the scope of the project, this description will outline the basic parameters of media management services at each level that Out There offers. For a full description of each package, or if you have a need that is not outlined here, please contact us for more information.

MEDIA MANAGEMENT STRUCTURE A—The maximum level of management includes a deliverable of a media plan, flowchart and full management, as well as all other basic services listed above, along with extras such as social media setup & management. Requires a retainer.

MEDIA MANAGEMENT STRUCTURE B-- Includes a deliverable of a media plan, flowchart and full management, as well as all other basic services listed above. Requires monthly retainer.

MEDIA MANAGEMENT STRUCTURE C—Media plan only. Plan fee based on percentage of overall media budget (pricing guaranteed to be substantially lower than traditional agency commission structure of gross pricing). Deliverables may vary; will be specified in agreement.

MEDIA MANAGEMENT STRUCTURE D--Short-term or ongoing coordination. Short-term management will require a flat fee based on beginning/end dates. Ongoing coordination will require a monthly retainer.

OTHER SERVICES OFFERED:

Agency Media Consultation (ongoing)—Ongoing media consultation for an agency (rather than for an individual project or client). Requires monthly retainer and/or commitment of hours per month (minimum 10 hours/month). Includes meetings and other face-to-face collaboration time and acting as a partner with your business; please inform me of meetings requiring travel (other than phone/online conference) a minimum of 48 hours in advance to avoid scheduling conflicts. Consultation may extend beyond traditional media boundaries as needed. This service is very flexible and can be set up to your specifications.

Agency Media Consultation (project)—Project-based media consultation for social media, business plans or presentations, marketing plans, or other applicable materials. Since scope of work and requirements will vary greatly by project, rate structures can be set up as a flat fee or at an hourly rate of $65/hour (or the rate determined by project).

Social Media—Consultation, setup and/or management of social media campaigns. Social media provides an opportunity to speak to customers, colleagues or associates in their preferred medium at a very low cost. It can also be a tool for improving search engine ranking and presence on the web. I can provide a range of services for social media for marketing purposes, including (but not limited to) consultation, written recommendations, setup of profiles and social media elements (coordinating with creative provider) and ongoing management at a low cost.

Google AdWords/PPC Search—Consultation, evaluation, setup and/or management of paid search campaigns. Paid search allows you to reach out to people searching for your or your client’s services or products when they are actively looking for the services or products. Cost is only incurred when the link is clicked and traffic is created for your site, and every option provides outstanding metrics that can show you seasonality, geography, and other potential customer intelligence that may be helpful in other areas of your marketing plans for the client. Consultation may include a plan for setting up a campaign; evaluation may include looking at current plans and providing feedback and/or action plan for optimization. Any option not including ongoing management and optimization will not require a monthly retainer and can be set up as a low-cost flat fee (depending on scope of work).

For more information about anything listed (or not listed) here, please contact us.